Keywords & Targets

In any advertizing account there will be a structure that ends with the Target (often classified as a Keyword, but there are several types of Target):

Ads Profile (or Marketplace) -> Ad Campaigns -> Ad Groups -> Targets

The Keywords & Targets screen shows all targets associated with the campaigns in your selected marketplaces. Overall region and marketplace control is maintained by the global selector in the header, which affects many of the screens in AdPartner Suite.

Each Target row contains a set of metrics, such as ACOS, Purchases, etc. These are calculated for the date range selected in the date picker above. You can easily change this to a range such as 14d, 30d, and the metrics will update accordingly. Each column can be sorted by the controls next to each heading name. You can show or hide each column by right clicking on the heading name, to reduce clutter.

Each target text is represented by a grey pill at the left of each row, which is clickable and will show more detail on each target, including a Bid History showing the bid changes that have either been made by AdPartner Suite, or detected as an external change (such as a manual adjustment). A full sync is performed daily to pick up such changes.

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