What is Automation?

The term Automation is used in AdPartner Suite to refer to our Algorithm process, whereby fully automated decision making logic graphs are executed over Keywords and Targets in your ad campaigns. They boil down to:

  1. Create an Algorithm graph. For help and advice, see Algorithm Designer.
  2. Associate the Algorithm with some Ad Campaigns. See the Campaigns dashboard.
  3. Run the Algorithm, either ad-hoc or on a schedule you define. Runs will appear on the Runs screen.
  4. Either review the results, or if set to apply Immediately, sit back and let our system do the work.

As with many facets of Amazon Advertising, it can take time for meaningful results to emerge.

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